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Feature · Engagement

A/B Testing

Experiments on features, flows and copy, measured on live data.

What it does

In practice

Combine with Adaptive Variables to test variants without a release and read the result on the same dashboards.

Part of engagement

Variants without a release

Via Adaptive Variables.

Segmented

By cohort or percentage.

Significance

Automatic, on live data.

Works with

Same data,
next feature

Every feature reads and writes the same live data layer. These are the ones most often used together with this one.

All features
EngagementAdaptive VariablesOpen AnalyticsCohortsOpen AnalyticsFunnelsOpen

Try it

Every feature.
One data layer.

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