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Countly vs Heap

Countly or Heap.
Where should your
data live?

Both give product teams funnels, retention and cohorts. The difference is architectural: Heap is delivered as vendor-hosted SaaS; Countly runs in a dedicated environment, in your region or on your own servers, with engagement and AI built into the same system.

Side by side

The differences
that decide

Deployment model, data residency, what is built in and how it is priced. Feature-by-feature comparisons change every quarter; these do not.

AspectHeapCountly
DeploymentVendor cloud (multi-tenant SaaS)Self-hosted or private cloud (dedicated)
Data residencyVendor regionsYour region or your infrastructure
Who operates the infrastructureThe vendorYou, when self-hosting; Countly on Flex
Engagement built inIntegrationsPush, in-app, journeys, experiments, surveys
Pricing modelBy sessionsFlex per MAU, Enterprise per deployment
Open sourceNoCountly Lite and SDKs on GitHub

Heap is a trademark of Heap Inc., a Contentsquare company. Comparison based on publicly available information as of October 2026; features may change. Tell us if something is out of date.

FAQ

Questions about
Countly and Heap

A straight answer to the question teams ask first. For anything else, talk to us.

Is Countly an alternative to Heap?

Yes. Both capture behavioral data for funnels, retention and cohorts. The difference is deployment: Heap is delivered as vendor-hosted SaaS, while Countly runs in a dedicated environment or on your own infrastructure, with engagement and AI built in.

Migration

Moving from Heap
to Countly

Tracking plans translate one to one; historical data can be imported through the API. Most teams run both in parallel for one release cycle.

Talk to us about migration
  1. 01

    Map

    Events and properties mapped to a Countly schema in the Data Manager.

  2. 02

    Instrument

    Countly SDK added next to the existing one; both run in parallel.

  3. 03

    Import

    Historical events and profiles imported through the API where needed.

  4. 04

    Switch

    Dashboards rebuilt, engagement moved, old tool retired.

Other comparisons

Countly against
the rest

The same architectural questions, asked of the other tools teams usually evaluate.

ComparisonCountly vs AmplitudeCompare ComparisonCountly vs MixpanelCompare ComparisonCountly vs Google AnalyticsCompare ComparisonCountly vs MatomoCompare ComparisonCountly vs PostHogCompare

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Same insights.
Your infrastructure.

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