Side by side
What buyers
want to know
Both provide sophisticated product analytics. The fundamental difference is deployment: Countly Enterprise can be self-hosted on your infrastructure, while Amplitude is delivered as vendor-hosted SaaS.
QuestionCountly 27Amplitude
Can I self-host it?Yes. Self-host Countly Enterprise on your own infrastructure.No self-hosted deployment. Vendor-managed SaaS.
Where does my product data live?With self-hosting, product data stays within the infrastructure you operate.Amplitude processes product data in its hosted US or EU environment.
Does it offer advanced product analytics?Yes. Funnels, flows, cohorts, retention, Drill, formulas, dashboards, user-level analysis and more.Yes. Deep behavioral analytics including funnels, retention, cohorts and journeys/path analysis.
Can I go from insight to action?Yes. Analytics, cohorts, Journeys, in-app, push, surveys/ratings and experiments work inside Countly.Analytics connects with behavioral cohorts, Guides & Surveys and Activation/destinations.
Does it have push notifications?Yes, Countly has native push notifications with behavioral/property targeting.Yes, Amplitude supports push workflows through integrations.
Does it support experimentation?Yes. A/B testing integrated with Countly audiences, analytics and product configuration.Yes. Feature and Web Experiment support A/B, multivariate and other experimentation workflows.
Does it have session replay?Coming soon.Yes. Native Session Replay.
What AI capabilities does it have?Cee AI assistant for exploring analytics and configuring reports, MCP and AI Analytics for monitoring AI-powered features and model performance.AI Agents, Agent Analytics, MCP, AI Feedback and other AI functionality.
Can I extend/integrate it?APIs, Hooks, plugins and customization, with the added flexibility of controlling the deployment.APIs, webhooks, event streaming and custom integration tooling.
What governance does it support?Application-level governance plus infrastructure-level control through self-hosting.Enterprise RBAC, schema/data governance and audit logs within Amplitude’s SaaS environment.
Can I control data residency?With self-hosting, deployment location is customer-defined.Amplitude offers US and EU hosted regions.
Who operates the analytics infrastructure?You do, when self-hosting Countly.Amplitude operates the SaaS infrastructure.
Amplitude is a trademark of Amplitude, Inc. Comparison based on publicly available information as of October 2026; features may change.