What it does
In practice
Journeys turns analytics into an action engine. Automated paths respond to user actions, profile updates or app crashes, and every step is measured on the same live data.
Part of engagement
Visual flows
Drag-and-drop design of sophisticated user paths with waits, conditions and exits.
Targeted content
In-app messages, surveys and help guides via the integrated Content Builder.
Versioning and metrics
Track and optimize with versioning and real-time performance metrics.
Entry to conversion
Automate the whole experience from the trigger to the goal.