What it does
In practice
Define parameters with default values and modify them remotely. Test planned changes with segments and see how they affect retention and engagement.
Part of engagement
Parameters, remotely
Default values in the app, overrides from Countly.
Segmented rollouts
Different values for different cohorts and percentages.
Measured
Impact on retention, engagement and behavior on the same reports.
Combined
Works with Drill, A/B Testing and Cohorts.