Solutions · Finance

Privacy-first product analytics
for financial services

Understand customer behavior across web and mobile, then act on those insights with targeted engagement. Improve onboarding, feature adoption and retention while keeping sensitive financial data under your control.

Key questions

Key challenges in fintech

The three questions we hear most often in this space, and how Countly answers them on data you keep.

How can we reduce onboarding friction?

Identify exactly where users drop off during critical onboarding flows. Optimize every step to increase activation and reduce early churn.

Which features drive customer LTV?

Segment users to understand the behavior of your most valuable customers. Double down on the features that correlate with lifetime value and long-term retention.

How do we keep customer data private and compliant?

Gain a complete view of your customers while respecting their privacy. Self-host Countly on your own infrastructure or run it in a private cloud, so customer data stays within the infrastructure you operate.

How Countly helps

How Countly empowers fintech innovation

One platform covers the whole loop: Capture, Analyze, Act, Adapt. The insight and the action stay in the same place.

See the platform
  1. 01

    Unify the customer journey across platforms

    One view of every user across web, mobile and desktop. No data silos between channels.

  2. 02

    Analyze behavior with granular detail

    User Profiles, Funnels and Cohorts to visualize paths, conversion and long-term retention.

  3. 03

    Act on insights to drive growth

    Targeted push, A/B tests on new features, continuous optimization on the same data.

Data ownership

Meet strict compliance
standards with confidence

In finance, data security is a requirement, not a feature. With Countly you retain full ownership of customer data. Deploy on your own servers or in a private cloud to support GDPR, CCPA and local requirements, and build trust with users and regulators.

Explore data privacy
Features teams use most here
FunnelsUser profilesCohortsPush notificationsA/B testingCompliance HubAudit logs

FAQ

Questions about
Financial services

Straight answers for this space. For anything else, talk to us.

Can we self-host Countly?

Yes. Self-host Countly on your own infrastructure and your customers’ financial data stays within the infrastructure you operate. Or run it in a dedicated private-cloud environment in the region you choose, with masking at ingestion and consent enforced in the SDK.

Which platforms can Countly capture data from?

Web, mobile, desktop and server-side systems, so a banking app, a web portal and a core banking system feed the same user profile. Countly ships 10+ SDKs, plus APIs for custom ingestion.

Which compliance requirements does Countly support?

Countly’s deployment, access control, consent and data management capabilities support GDPR, CCPA and local data requirements. Countly is ISO 27001, ISO 27017 and ISO 27018 certified, SOC 2 Type II examined and a TISAX® participant.

Can we act on customer behavior inside our app?

Yes. The users you find dropping off in onboarding become a cohort, trigger a Journey and get targeted in-app help or push, then you measure what happened next. Every message respects the consent the user gave in the SDK.

Solutions

Related
solutions

The same platform, seen from the next industry or use case over.

All solutions
AWSBMW GroupVerizonSchneider ElectricCoca-ColaStandard CharteredSAPAllianzElsevierRaiffeisen BankTelekom

Solutions

Your industry.
Your data. One platform.