Separates deploy from release, which changes how a team ships. Code goes out continuously, exposure is a decision made later, and a bad rollout is a switch rather than a hotfix.
More in Engagement
- Click-Through Rate (CTR)Clicks divided by impressions, for a message, a campaign or an in-product prompt.
- Customer engagementThe messages, prompts and product changes aimed at a specific behavior, and the measurement of whether they worked.
- Engagement rateThe share of a targeted audience that reacted to a message or a prompt.
- GeofencingTriggering an action when a device enters or leaves a defined area.
- In-app messagingMessages shown inside the product to a segment defined by behavior, rather than pushed to a device.
- Lifecycle marketingMessaging tied to where a user is in their relationship with the product rather than to the calendar.