Properties are where analytical flexibility comes from, and where schema drift starts. Adding one is cheap; renaming one silently splits a year of history into two metrics.
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- AutocaptureRecording interactions automatically instead of instrumenting each one. Quick to start with, expensive to govern once the schema drifts.
- Customer Data Platform (CDP)A system that unifies customer data from several sources into one profile. Countly builds those profiles in the same store the analytics runs on.
- Data governanceThe rules for what is collected, how it is named, who may see it and how long it is kept, decided before the data becomes a report.
- Data pipelineThe path an event takes from the SDK to the store: validation, transformation, consent checks and masking, in that order.
- EventOne recorded action with a timestamp, a user and a set of properties. The unit everything else on this page is built from.
- Event trackingDeciding which actions matter, naming them consistently, and sending them from every platform the product runs on.